TikTok Travel Index3 June, 2021by Bounce
If you’re anything like us, one of the hardest things about the last year or so will have been not being able to travel and explore the world.
While we will hopefully be able to get out and fulfill our wanderlust once more in the near future, for now, we’re sitting at home daydreaming about all the places that we’re looking forward to experiencing soon.
And a big part of that has been social media, specifically TikTok, where we can escape to faraway destinations through our favorite influencers and travel accounts.
But what are the destinations that we’re craving the most? And who are the travel influencers ruling the roost on TikTok?
The top TikTok travel destinations
1. New York City, United States - 216 billion views
In top spot (by some distance!) was the Big Apple, New York City, with views for videos featuring the hashtag #NYC totaling over 216 billion views. There are few more iconic cities in the world than New York, as one of the world’s cultural capitals, with its recognizable skyscrapers such as the Empire State Building, the huge Central Park, bright lights of Times Square, and the world-famous theatre scene.
2. Dubai, United Arab Emirates - 37.1 billion views
The United Arab Emirates has become a very popular tourist destination over the last couple of decades, so much so that Dubai takes the second spot on our ranking, with just over 37 billion views. With its luxurious hotels, shops and restaurants, ultramodern buildings, and lively nightlife, it’s easy to see why Dubai is popular with TikTokers.
3. Istanbul, Turkey - 16.9 billion views
A slight surprise in third place, Turkey’s capital, Istanbul, has racked up just under 17 billion views on TikTok, beating the likes of London, Paris, and Barcelona. Situated on the cusp of Europe and Asia, Istanbul’s fascinating architecture reflects the many empires which have ruled here over its long history, including the Roman Hippodrome and Byzantine Hagia Sophia.
The top TikTok travel influencers
1. Alex Ojeda
Followers: 6.4 million
Estimated earnings per post: $6,400
With an incredible 6.4 million followers, the most popular travel influencer on TikTok is Alex Ojeda, whose travels have taken him to destinations across the US and Mexico such as Tulum, Playa del Carmen, Cincinnati, and Hawaii, as well as further afield such as Jamaica.
2. Thomas Lotter
Followers: 1.8 million
Estimated earnings per post: $1,800
Better known online as Lotterlive, Thomas Lotter is a German-based creator with over 1.8 million followers on TikTok. As well as travel, he has an affinity for the finer things in life when it comes to food and cars too. His travels have taken him to many European destinations such as Austria, Greece, Switzerland, Lapland, Spain, and more.
3. Mikki Tenazas
Followers: 1.5 million
Estimated earnings per post: $1,500
Mikki Tenazas is a Filipino travel TikToker with 1.5 million followers who has also founded the Globe Wanderer Instagram account on Instagram with 2.8 million followers. One of his most popular viral videos includes showing off an incredible villa in the Maldives, featuring its own private water slide, straight into the clear blue waters of the Indian Ocean.
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All view counts were sourced using hashtags featuring the destination name (except in a handful of cases when alternative hashtags such as #NYC or #LA were used), correct as of May 17th, 2021.
Follower counts were also sourced from TikTok, with estimated earnings per post calculated using Influencer Marketing Hub’s TikTok Money Calculator.