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ITB Berlin 2024

ITB Berlin 2024 in Berlin.

Mar 5, 2024 → Mar 7, 2024

Free cancellation
10,000+ locations globally
from €4.30/day
Rated 4.9 by 561,626+ people
$10,000 protection
Free cancellation
10,000+ locations globally
from €4.30/day
Rated 4.9 by 561,626+ people

ITB Berlin 2024 exclusive discount

Get 10% off your ITB Berlin 2024 luggage storage


Your Ultimate Guide to ITB Berlin 2024

Prepare to immerse yourself in the world's leading travel trade show, ITB Berlin 2024. Mark your calendars for the ITB Berlin 2024, set to illuminate the Berlin Exhibition Grounds. This guide will provide you with an insider's look at the event, the city, and how to make the most of your experience.

Discover the World of Travel with ITB Berlin

ITB Berlin is a global travel event that takes place every year, attracting business travel enthusiasts from all corners of the world. The event date is set for March 5th to March 7th, 2024, at the Messe Berlin, one of Berlin's most iconic exhibition grounds.

This premier gathering for the global travel industry boasts an expansive schedule, open daily from 10 am to 6 pm, with extended hours for exhibitors. Imagine stepping into a vibrant, buzzing world where every corner of the globe meets under one roof, showcasing the best and latest in travel and cultural tourism.

The ITB Berlin Convention is the heart of the event, offering a platform for international tourism industry leaders to discuss the future of travel technology for all trade visitors.

Exploring the Exhibition

The exhibition floor is a treasure trove for both marketers and travel enthusiasts. Discover immersive AR/VR experiences, breathtaking FPV drone videos, and stunning hotel photography that captures the essence of destinations worldwide.

Events and Activities

Dive into a rich program at the ITB Berlin Convention, where the future of travel takes center stage. This year's theme, "Pioneer the Transition in Travel & Tourism," promises a deep dive into innovations, including artificial intelligence, chatbots, and machine learning. It's a melting pot of ideas, with 24,000 attendees expected to navigate through 17 thematic tracks across 4 stages.

Feel the International Atmosphere

The atmosphere at ITB Berlin is electric, filled with the buzz of new ideas, the excitement of networking, and the anticipation of groundbreaking travel technology reveals.

The event is not just about business; it's a cultural melting pot where you can taste global cuisine, enjoy international music, and even see traditional outfits from different countries.


ITB Berlin is the epicenter for making business connections. With the entire global travel community in attendance, it's the ultimate venue for networking with CEOs and decision-makers from around the world

Dress Code

While there's no strict dress code at ITB Berlin, we recommend smart casual attire to maintain a professional atmosphere.

Food Paradise

After exploring, treat yourself to Berlin's iconic eats. From the legendary Currywurst at Konnopke’s Imbiss or Curry 36 to the sizzling Pork Knuckle at Zur Haxe, your culinary journey promises to be as diverse as the city itself.

Before You Go

  • Download the ITB App and explore ITBxplore for a seamless experience, keeping track of events, meetings, and exhibits.
  • Plan your visit with an emphasis on the segments that interest you most, from luxury travel, health & medical tourism, to adventure tourism.
  • Consider staying a few extra days to fully experience Berlin, especially if this is your first visit to the city.

Exploring the City

Berlin, the host city, is a historical and cultural gem. From the iconic Brandenburg Gate to the vibrant art scene, there's always something to explore. Make sure to take a break from the leading trade fair and soak in the city's rich history and vibrant nightlife.

Bag Policy at ITB Berlin 2024

As you prepare for your visit to ITB Berlin 2024, here’s a little insider tip about the bag policy to help you navigate the event with ease. For bags, make sure they are not too large as you'll be moving around and networking. It’s wise to pack light but efficiently, considering the long days on the exhibition floor.

Why Bounce Luggage Storage is Convenient at ITB Berlin 2024

At Bounce, we believe in making your travel experience as smooth as possible. That's why we offer short-term luggage storage solutions at affordable rates. With over 10,000 storage facilities worldwide, including Berlin, you can drop off your bag for a few hours or a few days, giving you the freedom to navigate the ITB Berlin 2024 and the city without the burden of your belongings.

Travel Light with Bounce

Our local partners, which include souvenir shops, hotels, and restaurants, provide secure storage areas for your luggage. Plus, every item stored with us comes with $10,000 in BounceShield™ Protection. With our convenient luggage storage app and 24/7 customer support, you can enjoy the event and the city worry-free.

Things to Do in Berlin

Berlin's Must-See Attractions

Berlin is a city that never sleeps, and there's always something to see and do. For a unique experience, check out the East Side Gallery, where the Berlin Wall is transformed into an open-air gallery.

Berlin, the vibrant heart of Europe known for its never-ending energy, caters to all—from night owls to daydreamers. This metropolis is a blend of historical richness and modern vibrancy, with landmarks that tell tales of its past. Berlin's open-minded and diverse culture fuels a unique creative spirit. Key experiences include:

See You in Berlin?

ITB Berlin 2024 promises to be a memorable event, filled with insightful discussions, innovative travel technology, and vibrant cultural exchanges.

Embrace ITB Berlin 2024 not just as an event, but as a gateway to expanding your horizons in the international travel industry and beyond. Enjoy every moment, from the informative sessions and networking opportunities to the delightful culinary experiences and the exploration of Berlin's rich cultural tapestry.

And with Bounce by your side, you can enjoy all that the event and the city have to offer, luggage-free. So pack your bags and get ready for an unforgettable journey. See you in Berlin!

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All you need to know

  • What is the theme of ITB Berlin 2024?

    The theme of ITB Berlin 2024 is focused on advancing travel technology to new heights, encapsulated by the theme "Take travel technology to the next level. Together." This theme highlights the event's emphasis on innovative travel technology solutions, offering them the largest platform yet.

  • What does the ITB Berlin stand for?

    ITB Berlin stands for "Internationale Tourismus-Börse Berlin," which translates to "Berlin International Tourism Trade Fair" in English. It is the world's largest tourism trade fair, where the international travel industry gathers to discuss trends, network, and showcase the latest developments in travel and tourism.

  • Who attends ITB Berlin?

    ITB Berlin attracts a wide range of participants from various sectors of the international travel and tourism industry. This includes: Travel agents and tour operators Hotel companies and hospitality service providers Tourism boards and destination marketing organizations Airlines and transportation companies Travel technology companies and startups Travel bloggers, influencers, and media professionals MICE (Meetings, Incentives, Conferences, and Exhibitions) industry professionals Investors and business development executives Government officials and policymakers in the tourism sector The fair serves as a platform for all these stakeholders to network, negotiate and announce new deals and partnerships, learn about industry trends, and explore innovations in travel technology and services.

  • What are the ITB Berlin Awards 2024?

    The ITB Berlin Awards 2024, in collaboration with Börsenverein Deutschen Buchhandels and the Frankfurt Book Fair, announced a diverse slate of winners across various categories, celebrating exceptional achievements in travel and tourism literature. Notable recognitions include a Lifetime Award to French author Sylvain Tesson for his significant literary contributions and publisher awards to Verlag Coppenrath and Oekom publisher Jacob Radloff. The ceremony, which does not include monetary rewards, is set for March 5th, spotlighting the broad spectrum of travel publications and setting standards in categories like travel guides, illustrated books, and literature for young readers, with a special focus on Oman as the DestinationAward 2024.

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